SEO What Does it Mean? And Who is a Freelance SEO Freelancer In Hyderabad
Do you already know what SEO stands for and what is the story behind the creation of one of the most popular online marketing industries in the world?
SEO stands for Search Engine Optimization which translates into our language means search engine optimization. For the first time, this expression began to appear in the mid-90’s and was linked to the popularization of search engines such as Altavista and Infoseek. This happened long before the emergence of the Google search engine, which dominated the global market and became the flagship product of the same name.
Increased interest in SEO services has been associated with the observations of webmasters who have found that using some of the practices makes it easy to reach high positions visible on the first page of the search engine. This resulted in a significant increase in traffic and new clients. High demand for positioning has resulted in increased supply in the market by the emergence of new companies and SEO specialists.
To find out how the industry has changed over the years and how to position it, please read our article on Google Positioning – yesterday and today from websums.in
SEO = Google
The very concept of SEO is directly related to the Google search engine, as it has been for many years reigning in the global search engine results. This is perfectly illustrated by the current statistics of StatCounter, which we present in the graphic below.
They represent the percentage of search engines among all users worldwide. As easy to see, the market is completely dominated by Google, which delivers as much as ~ 96% of the results.
This does not mean, however, that Search Engine Optimization is only a Google product. SEO services are also provided to other search engines such as Google, Bing, Yahoo! , Baidu and YANDEX. It is also worth noting that in India, the concept of positioning, which is exactly the same area of activity, is part of our offer for positioning.
White and black hat
Interestingly, very soon after the emergence of the SEO industry, it was divided into two worlds. To this day, we can meet both the practices described as white hat and black hat SEO. These concepts are derived directly from the world of hackers, that is professionals who deal with digital security.
White hat or white hat is a term for people who use their knowledge in accordance with generally accepted principles. In the case of SEO, activities will be the methods allowed and recommended by Google available in the guide for search engine optimization. The term white hat is also used in the case of specialists who penetrate security for websites or systems to detect vulnerabilities.
When it comes to the definition of black hat, ie black hats, it is mainly used for people who harm the internet users. This is done by stealing data and, in the case of the SEO industry, lowering the competition on Google.
Google PageRank
As we mentioned in the beginning, Google has the most popular search engine for years, and it’s up to the advertisers. Millions of searches every day around the globe allow you to effectively promote your brand and offer on the web by increasing organic traffic on your website.
Seo, or SEO, has become possible thanks to the use in the Google search engine algorithm, which is known as PageRank. He is responsible for calculating the position of the page. By checking the quality of the links to it directly. The more valuable your site is, the more likely it is to appear high in Google search results. That is why, in the case of SEO activities, a thoughtful and consistent link building plays a vital role.
The exact behavior of the PageRank algorithm has not yet been known. This is one of the most guarded secrets of Google. The name of the PageRank was patented by the company on January 9, 1998, and the exact pattern of the Google search algorithm is currently known only to a few people in the world. Its founders Larry Page and Sergey Brin. You can imagine the impact that the industry and Google have had on this change. PageRank remains one of the most important areas of SEO activity, ie search engine optimization.
Algorithm Update
In recent years Google has introduced several major updates to its search engine algorithm. They were presented under nice names such as panda or penguin. Algorithm updates have significantly reduced the ability to manipulate the order of Google search results, and have resulted in many web pages based on dubious SEO activities.
Google’s algorithm is constantly improving, but these changes are less significant than previous updates. Google is also less likely to be proud of the modifications made, which are important information for the entire SEO industry. A full list of official and unofficial Google engine updates can be found here.
All search engine optimization changes have a single goal: to select and display the best and most valuable search results from the user’s point of view. It is not strange looking at the huge amount of information that is available on the internet. More than one billion pages are currently available, and a significant portion of them is filled with ads, duplicate content, and viruses.
Google’s actions are therefore not directed against the SEO industry but are designed to improve the delivery of results and quality of service to Internet users. Google is still very proficient in rewarding careful SEO efforts that include site optimization and the creation of valuable and unique content.
Many of our customers have already witnessed this 🙃
SEO How does it work?
To better understand what Search Engine Optimization is, we present a list of core activities that fit perfectly into our modern definition of SEO:
Optimization – A collection of actions that allow you to reach high positions on Google by customizing your website to current Google recommendations. Optimization includes improve site performance, improve site structure, internal link planning, create meta tags, and configure Google gadgets. It is an important factor influencing the position of a party in the results.
Publication – Regular content creation, such as a corporate blog, helps attract new, prospective Google customers looking for useful information and answers to your questions. Article publishing is an effective way to increase valuable organic traffic on a website and to reach high positions on key phrases with a long tail.
Analyst – Research and analysis of website traffic using tools like Google Analytics to improve the parameters affecting the position in Google. These include bounce rate and user visit time. Inbound traffic analysis also allows you to better match your offer and select valuable keyword phrases.
Linking – Strategic and long-term efforts to acquire valuable inbound links that influence the high PageRank algorithm. These activities are also referred to as link building and still remain the most effective method of positioning websites on Google. Linking is carried out, among others. by publishing sponsored articles in thematic websites.
Support – Delivering customer-focused advice to solve ongoing problems and continuously improve performance. It is also referred to as consulting and enables the customer to provide current knowledge through training. Co-operation and coordinated actions also allow for more effective positioning and high-quality content.
Summary
The concept of SEO has a long history, but its origins have remained substantially the same. This is a complex operation, also known as positioning, which allows you to acquire new customers directly from search engines. This is done by getting the highest position on the first page on Google for selected key phrases. Despite many changes that have influenced the SEO methods over the years, positioning remains one of the most effective marketing campaigns.
Now that you know the history of the SEO industry you know what that means, you can get acquainted with our full offer on SEO with our Limra SEO Freelancer In Hyderabad, Telangana, India Services. And if you want to learn how we can gain new clients for your business and increase your conversion rate, write to us or call us. You will find information on the Contact below and fill up and we will contact at our earliest.
